Wednesday, July 28, 2010

Musical Branding Insight of the week:

The Power of Song

Pete Seeger understood the power of song. He knew that if he could get people singing, that he could change the status quo. His brand: Justice. Here is a lyric from his song, "My Dirty Stream":

"Down the valley one million toilet chains find my hudson a convenient place to drain and each little city says, "Who me? Do you think that sewage plants come for free?"

Many scoffed at Seeger's efforts to clean the Hudson river. But that didn't stop him.
Insight: if people can sing an idea, they will think about it.